Sole Serenity

Sole SerenityLogo and brand designSole Serenity IconsSole Serenity Typography DesignSole Serenity Business card and letterhead DesignSole Serenity Price list, flyers


Sole Serenity is a Therapeutic Reflexologist and Meridian Therapy healing centre owned by Anju Strydom in South Africa.

The Brief

Create a memorable brand identity that communicates the benefits of reflexology/meridian therapy (the experience at Sole Serenity) and that encourages repeat visits.   Market Demographics: Age 20 to 60 mostly female in mid to upper income in Johannesburg, South Africa.  The target audience is familiar with alternative medicine, health conscious or ill.

This project included logo design, brand guidelines, business card, letterhead, price list design, voucher and referral cards.

The Theme

Clean, modern and fresh design style using some natural element and curved lines.  Brand Emotions: Serene, enchanted, haven, simplicity, credibility, trust.  Colour selection based on Symbolism: White, Brown, Pink, Gray, Blue, Green.

Anju Strydom

Sole Serenity, Johannesburg, South Africa

She designed my whole brand for my business from scratch and I absolutely love it! She listens to what her client wants and then delivers with such perfection and even throws in some extra ideas that you didn’t ask for or could think of yourself. Nathalie is absolutely brilliant in marketing and most definitely has a brain for business. I would definitely recommend her to anyone and I myself will absolutely use her services again in the near future. Thank you miss Strassburg, I salute you!!  🙂