Babaroots, the herb company
Project Category: Environment & Health
STARTED: 2012 – ongoing
PROJECT OWNERS: Nathalie, Michele, Douglas
COUNTRY: South Africa
Babaroots is a producer of fresh herbs and salad leaves to the retail, wholesale and food manufacturing industries, based in South Africa. They are a Global GAP and Farming for the Future accredited organisation which ensures that we are always in a position to uphold food safety standards and full traceability. Babaroots is committed to the sustainable use of the earths resources by maximising yields and applying environmentally friendly technology.
Babaroots is a “for-profit” organisation. Under the Design for Life program they received 15% Discount from the standard rates instead of another type of exchange like herb plants due to the distance. Please feel free to contact me if you have some ideas for collaboration on this project. The project is still ongoing, the website has just reached phase 1, below you can see some of the work that has been produced so far.
Our branding looks magnificent and if I did not tell you before a huge thanks you were 100% on the money. We found out that the customers in one province were not reusing our boxes. When I enquired I was told that the reason is because they look so good that they are worried we take the business direct! – Douglas
View the live Babaroots website at www.babaroots.co.za
Babaroots wanted to keep the icon which you still see in the logo. The brand redesign includes cleaning up the icon and then developing a brand around it that uses minimal elements and colours an overall feel of clean, fresh and open. They will use allot of good quality product images and vibrant colours where possible; and always communicate in an informative way. There are a few principle attitudes that they want to communicate: 1. We promote healthy living and healthy eating. 2. We like to inform our customers/clients about our products and how they can help people live healthier (contribute to their wellbeing etc). For example on the Babaroots package labels we have included a little bit of information about the product, its uses, nutrition etc. 3. We care about nature and protecting the environment for future generations.
I will add some product images and images of the box design etc when I receive them.